Our Keynotes

Tom originates from a drama family. On all branches of his family tree, you will find professional actors, just actors and would-be actors. So, genetically he kind of belongs on stage. However, as entrepreneurs we all have other priorities. But Tom just loves to share experiences and knowledge, his failures and successes with a lot of enthusiasm and humor. He genuinely is a passionate storyteller and a great motivator. He takes the stage at customer conferences, company kick offs and professional congresses. You might have seen him as a speaker or moderator @

  • DMA 2015 – New York (USA)
  • Dell Boomi World Tour 2017 – London (UK)
  • Pulse Europe 2018 – London (UK)
  • Engage 2019 – Paris (FR)
  • Altares D&B 2020 – Paris (FR)
  • Dun & Bradstreet 2020 – Kaatsheuvel (NL)
  • Engage 2022 – Paris (FR)
  • Pulse Europe 2022 – London (UK)

in his keynotes he shares his analysis, views and vision on Digital Transformation and how Customer Success Management is key for any business in today’s subscription and recurring revenue economy. He shares hands-on do’s and don’ts while inspiring and motivating his audience.

Tom brings 2 different key notes, each one is available as an intro or in-depth version.

Customer Cross Logo

1. The Customer Cross, your recipe for costumer succes

  • A keynote that starts with the Salesforce success story and ends with Star Wars
  • A journey on how recurring revenue, subscriptions and empowered customers rule today’s business.
  • A story that wakes up your organization for a new business model and how to get your team ready for tomorrow.
  • But above all this keynote explains the Customer Cross and how this framework can help you to build a successful customer success strategy. The Customer Cross helps your organization to put the correct focus, measure the right KPI’s and pilot your customer success strategy.
  • Specifications:
    • Available online and in person.
    • 30 minutes introduction to customer success & the Customer Cross speech for a large audience or a full organisation.
    • 60 minutes in-depth keynote for C-level, customer success and digital transformation professionals. More focus on strategic insights and best practices. Can be combined with a strategic half or full day workshop.
    • Available in English, French, Dutch and German

2. Digital Transformation is Cooking  (with the kitchen on fire)

  • An entertaining keynote how digital transformation is mainly about transformation and not just technology.
  • How the difficult part in digital transformation is often human and not digital. Why it’s important to make the psychology fit the technology.
  • What pitfalls you might encounter when building a digital transformation journey within your organisation.
  • How your organization can successfully take a digital transformation and built the customer journey of the future.
  • Why digital transformation is cooking and tips & tricks on how to save the menu of your transformation.
  • Specifications: 
      • Available online and in person.
      • 30 minutes motivational speech for a large audience or a full organisation (20 to 2.000 people).
      • 60 minutes in depth keynote for C-level and digital transformation professionals. More focus on strategic insights and best practices. Can be combined with a strategic half or full day workshop
      • Available in English, French, Dutch and German.

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