CROSS THE CUSTOMER SUCCESS PATH
Since the early 2000’s the IT business model shifted from on-premises to SaaS, from one-off purchases to renewable subscriptions. Today this recurring revenue model moved well behind the borders of the IT world and can be found anywhere form entertainment business to heavy industry or healthcare.
The recurring revenue model also impacted the customer lifecycle where the most important phase is no longer the customer acquisition but the contract renewal. The latter assures your revenue and potential expansions for the years to come and allows exponential growth. Therefore, in the recurring revenue business churn -the loss of a customer- is your biggest enemy, way bigger than any competitor.
- When churn is your biggest enemy, customer success is your best friend.
- Customer success is a churn buster and when well implemented a real cash generator.
- Customer Success Management is your strategy for successful customers and successful customers are unlikely to churn.
SMART REVENUE MACHINE
We put in place the KPI’s to control the results and foster continuous improvement cycles to achieve rapid revenue results.
Our tools help SaaS startups looking for an efficient Go-to-Market strategy and scale ups focusing on retention and growth. Do you want to know how our tools can help you.? Get in touch and see how we can grow your business.